Special Red Paste, Amla hair oil packs to Celebrate Ram Mandir Consecration
January 23 2024: To mark the momentous inauguration of Ram Mandir in Ayodhya, Dabur India Limited today announced the launch of Special Edition Ayodhya packs of its leading brands Dabur Red Paste and Dabur Amla Hair Oil. These limited-edition pack have been designed to add an extra touch of joy and celebration to this auspicious beginning.
The special packs will be available in select markets of Uttar Pradesh, Bihar and Madhya Pradesh for two months.
“We are delighted to introduce the limited-edition Ayodhya packs for Dabur Red Paste and Dabur Amla Hair Oil. It is indeed an honour for us to be a part of this historic and sacred event as these packs celebrate a crucial moment in our history, the Ram Mandir consecration. They have been launched as a token of our respect for our cultural heritage and traditions,” Dabur India Limited Executive Vice President-Marketing Mr. Abhishek Jugran said.
The packs feature a replica of the Ram Mandir on the front panel, capturing the essence of this momentous occasion.