NEW DELHI: India’s one of the leading tractor manufacturing brand & No.1 exporter from the country, Sonalika Tractors registered phenomenal overall growth (Domestic+Exports) of 18.6% with sale of 9177 tractors in May’20 as compared to 7737 tractors in May’19. The company have strengthened its No.1 tractor exports position from India by registering 25% growth with exports of 1537 tractors in May’20.
Speaking on the performance, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “It gives me pleasure that we have registered healthy overall growth of 18.6% in May’20, with 9177 tractors sale, despite the challenging situation. Taking cognizance of the situation, we remained positive and stayed innovatively engaged with the teams. We rolled out a host of initiatives to strengthen our bond and trust with our channel partners, customers and community. Among the lot , to mention few – industry’s first online disbursal of incentives for dealer sales team, extension of warranty & renewal period, service & spare parts availability with standby tractor for customers, sanitization drive with our heavy duty tractors across different states, set up Isolation Centres in Hospitals and distributed food & health kits to the migrant workers and daily wage earners, introduced advanced ventilator system to build up Community bonding with the Brand and together with the Delhi government got the Corona Testing Mobile Clinic. We were the first Tractor Brand to have got the plant operational”
He added, “For the farmers, the real currency is their crops. Tractors play a very important role in the farmer’s life to enhance his productivity from the given set of his land. Farmers are majorly oriented towards application based farming like puddling, mulching, baler application, orchards, horticulture etc. Paddy being the major Kharif crop, we are seeing a demand rise for customized tractors which will be able to address these specialized needs. Along with the demand for tractors, the demand for specialised implements is also expected to go up.
