Lucknow, August 2, 2024: In a significant step towards combating childhood malnutrition and fostering a healthier India, Amway India, one of the leading companies supporting health and wellbeing, announces the expansion of its distinguished ‘Power of 5’ program to Lucknow in partnership with ChildFund India. After positively impacting lakhs of lives in Haryana, Kolkata, Mumbai, and Chennai, the program now extends its reach to Lucknow. As part of Amway’s steadfast commitment to enhancing health and wellbeing, this initiative targets children, mothers and caregivers with effective nutrition education and interventions. Through this program, Amway India strives not only to improve individual lives but to build a foundation for healthier families and communities, fully aligning with the company’s vision of helping people live better, healthier lives.
Commenting on the expansion, Rajneesh Chopra, Managing Director, Amway India, said, “A recent report underscores the alarming prevalence of malnutrition among children in India. It states that of the approximately 8.57 crore children under the age of 6 measured, 17% were underweight, 36% stunted, and 6% wasted. The launch of the Power of 5 program in Lucknow is a pivotal move by Amway India to address this critical issue, aligning with the Government’s National Nutrition Mission. Our 90-year legacy with Nutrilite gives us a distinct edge in offering need-based health and wellbeing solutions. With our extensive expertise in nutrition and the dedicated efforts of our partner ChildFund India, we aim to make a meaningful difference in the lives of children and their families. Since 2018, we have positively impacted the lives of 5,00,000 individuals through our Power of 5 program, and by the end of 2024, we aim to benefit over 7,50,000 people. Our mission is to continue expanding our reach and drive lasting, positive change across India to pave the way for a healthier future”.
Mr Chandrashekhar Pandey, Director, Programs – ChildFund India, shared, “Our collaboration with Amway India through the Power of 5 program represents a significant step in our fight against childhood malnutrition. With the launch of this initiative in Lucknow, we are dedicated to delivering crucial nutrition and fostering long-term health improvements. This partnership not only helps address immediate needs but also empowers families with knowledge and resources for sustainable development. We are excited to continue working together to advance health equity and make a meaningful impact in the communities we serve.”
In Lucknow, the program will target over 100,000 people, including more than 50,000 mothers and caregivers, and will cater to 5,000 children aged 0-6 years. Implemented in nearly 25 slums across the city, it will cover over 100 Anganwadi centers. Of the 5,000 children, 1,000 aged 3-6 years will receive Nutrilite Little Bits, a micro-nutrient supplement designed to promote better health.
The initiative will educate parents and caregivers on essential nutrition practices, such as proper feeding techniques, diet quality, and age-appropriate complementary feeding. It will also emphasize WASH (Water, Sanitation, and Hygiene) practices, including safe drinking water, personal hygiene, proper handwashing, and food safety. The Power of 5 program will closely collaborate and work with the local Municipal Corporation, the ICDS Department, and Health and Wellness Centers to ensure comprehensive community engagement and support.
Since its inception in 2018, the Power of 5 program has positively impacted over 5,00,000 individuals, including 100,000 children, through targeted nutrition education and interventions. By the end of 2024, the program aims to reach approximately 250,000 people across Lucknow, Mumbai, Kolkata, and beyond, bringing the total number of beneficiaries to close to 750,000.
About Amway India’s CSR initiatives
Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people live better, healthier lives.
- Amway India set up 5 telemedicine centres in the Dindigul district to ensure consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The centre aims at providing free medical treatment to over 35,000 patients in a year.
- Amway India as part of its Livelihood Skills program, has been promoting self-employment and entrepreneurship among underprivileged women. The program has benefitted over 3000 underprivileged girls and women in the states of UP, Bihar, Delhi, Himachal Pradesh, West Bengal and Tamil Nadu.
- Amway India as part of its “Power of 5” program has been working to fight childhood malnutrition and benefitted over 500,000 people including 100,000 children.
- Amway had taken various initiatives to support the visually impaired. Additionally, Amway supported underprivileged children in education, health, and hygiene under a project titled ‘Sunrise.’ Under this project, Amway supported more than 15 NGOs across the country.
- Amway India has won many accolades for its social welfare and development work, including the FICCI CSR Award, Golden Peacock CSR Award, Aaj Tak Care Award and ESG Award for its invaluable contribution towards nutrition education and awareness as part of its endeavor to fight against childhood malnutrition. Amway India has also won the CSR Times Award four years in a row since 2018 for its efforts towards eradicating malnutrition, water and soil conservation, the welfare of differently abled individuals, and the empowerment of underprivileged women, besides its work in improving the nutritional status of children below 6 years.