Southeast Asia’s e-commerce giant Lazada announced Friday a new group chief executive officer will be taking the helm.
Chun Li, who served as president of the Alibaba-owned company and head of its Indonesia operations, will replace incumbent group CEO Pierre Poignant. He will also continue in his role as Indonesia CEO.
“Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy,” said Lucy Peng, Lazada Group chairwoman, said in a statement.
Li joined Alibaba in 2014 as the chief technology officer for its business unit serving the business-to-business market. He was made co-president of Lazada in June 2017, as Alibaba took a majority stake in the company, and became the Indonesia business head in July 2019.
