India smartphone market grows 17 percent to hit 54.3mn units in Q3: IDC

Mumbai: Smartphone shipments in India reached 54.3 million units in the third quarter of this year, a growth of 17 per cent year-over-year, showed data from industry tracker International Data Corporation (IDC) on Friday.

India was the only smartphone market in the top 3 to witness growth, as both the China and the US markets declined year-over-year in the July-September quarter, said IDC’s Quarterly Mobile Phone Tracker.

The reopening of the economy in India with fewer restrictions was further fueled by pent-up demand in July and August and channel stocking in September to meet the upcoming Diwali quarter demand.

In Q3, online channel share reached an all-time high of 48 per cent, growing by a healthy 24 per cent year-over-year.

Offline channels registered a moderate 11 per cent YoY growth after a challenging first half of the year.

“This healthy growth in shipments in 3Q20 is expected to continue through October and early November during the festive months,” Navkendar Singh, Research Director, Client Devices & IPDS, IDC India, said in a statement.

Xiaomi’s Redmi 8A Dual, Redmi 8, and Redmi Note 9 were the top three models nationally, despite Xiaomi facing supply constraints in the early weeks of the quarter.

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