Special Video released on International Women’s Day to honour the crew that produces ‘Made by Women, For Women’ Vatika Hair Oil range
New Delhi, March 8th, 2024: In a move that’s testament to gender parity across workplaces, Dabur India Limited has set up an all-women production line with 100% women employees at its largest-ever greenfield plant near Indore. In this first-of-its-kind development, a crew of 20 women are engaged in the production of Dabur’s range of Vatika Hair Oils — a range of products ‘Made by Women, for Women’.
A special video honouring these ‘Vatika Women of Substance’ was launched on the occasion of International Women’s Day.
The move is part of Dabur’s efforts to build a more diverse workforce and promote women empowerment in the manufacturing industry. The company will be further expanding this initiative with the inclusion of 30 more women in its factory workforce, going forward.
“Dabur has always been committed to the principle of equal opportunity in employment. We continue to make progress on our commitments as we enhance representation and inclusion across our organisation. Setting up an all-women production line is one step forward in this direction and seeks to not only transform a traditionally male-dominated manufacturing sector but enhance the lives of local women and the community in the process,” Dabur India Limited Executive Director-HR Mr. Biplab Baksi said.
This all-women production line has been established at Dabur’s Rs 550-crore greenfield manufacturing unit being set up near Indore in Madhya Pradesh. This line has been established to meet the growing demand for its range of natural personal care products, particularly hair oils. This line has a capacity to produce over 2.5 Million packs per annum and will be operating in 3 shifts.
“Our groundbreaking move is not just a powerful statement for gender equality and women’s empowerment in the workplace, but also serves as a shining example of breaking stereotypes and providing equal opportunities. This unit exclusively produces a range of hair care products designed by women, produced by women, for women. This unique approach ensures that the products cater to the diverse needs and preferences of the female consumer base, fostering a strong sense of connection between the brand and its consumers. And in the process, this unit is also significantly contributing to economic independence,” Dabur India Limited Global Head of Operations Mr Rahul Awasthi said.
The introduction of an all-women workforce, Mr. Awasthi added, has proven to be a catalyst for higher productivity, enhanced team cohesion, exceptional efficiency, attention to detail, and commitment to quality, translating into a 10% increase in the factory’s overall productivity.
