In support of continuous relief efforts to combat the Covid-19 pandemic, Daawat Sehat, a fortified range of Daawat basmati rice and a product of LT Foods Limited, a global food company has partnered with, Feed My City, an initiative which is providing meals to distressed families of daily wagers, migrant workers homeless and needy.
The initiative has been rolled out in Bangalore from 28th March and then phase wise across Hyderabad, Mumbai, Chennai and Noida. As part of the programme, nutritious meals are being provided across designated locations in these cities to underprivileged members of the society. Feed My City has been serving nutritious meals to 1 lakh plus people daily.
Commenting on the noble initiative, Mr. Ashwani Arora, Managing Director and CEO, LT Foods said, “The COVID-19 pandemic has had a far-reaching impact on humanity and brought millions of people under severe financial stress. In these difficult times, it is important that organizations and people come together to mitigate the crisis. Daawat as a brand has been built on values of nurturing communities and improving the quality of life all around. Our current initiative along with Feed My City is our small contribution in ensuring that having access to basic necessities such as food should not be the primary concern for those that are already distressed and displaced because of this pandemic.”
To give scale and to foster the spirit of community engagement around the initiative Daawat has also initiated a campaign to encourage its consumers to participate in their efforts of feeding the hungry. To participate, consumers need to reshare the post from Daawat’s social media platform and for each share of the post by the consumer, Daawat Sehat will provide an additional meal, via Feed My City.
