New Delhi: Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has launched its crop insurance campaign – ‘Bohot Zaroori Hai’ – for farmers in Maharashtra and Karnataka to encourage them about their yield protection and financial security.
The company has secured the mandate to insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri Fasal Bima Yojna (PMFBY), which provides them protection for the losses occurring owing to uncertainty and unfavourable weather vagaries resulting in yield deprivation on the field.
The campaign ‘Bohot Zaroori Hai’ is aimed at making the farming communities aware about the relevance and significance of crop insurance that mitigates the rural distress caused by crop failure or damage due to factors like unseasonal rains, monsoon failure, storms, floods, pests and diseases.
“With the year witnessing many uncertainties in different spheres of life because of the increasing risks of climate change and the scare and spread of Coronavirus infection, the agriculture sector too is exposed to several external risks that confront the farmers and their spirited efforts. The entire crop cycle from pre-sowing to harvesting and post-harvest risks is replete with unpredictable fears and threats. We, therefore, believe that it is time for the farmers more than ever before to secure their crops and empathise with them who work tirelessly and committed to ensuring food produce for the nation. The campaign ‘Bohot Zaroori Hai’ sensitizes the farmers about the quintessential importance of securing their crops,” said Alok Shukla, Senior Vice President & Head, Agriculture and Rural Business & Claims, Bharti AXA General Insurance Company.
