Ashok Leyland, the flagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, today launched its range of Modular Trucks, AVTR, with i-Gen6 BS-VI technology. The modular platform is a first of its kind in the Indian CV industry with multiple options of axle configurations, loading spans, cabins, suspensions, and drivetrains on a single platform for the entire range of Rigid trucks, Tippers and Tractors in the 18.5T to 55T category. This enables customers to configure vehicles that are best-suited to their applications and business needs.
The AVTR platform gives the customers a choice to customise their product as per their requirements, which in turn will deliver better operational economics and customer delight. For the Company, it would mean faster turnaround along with better market coverage owing to virtually millions of combinations, for any kind of customer. The Modular platform also provides improved safety and better comfort for drivers, higher reliability and enhanced durability, and is supported by next Gen i-alert fleet management system with remote diagnostics.
Mr. Dheeraj Hinduja, Chairman, Ashok Leyland, said, “Ashok Leyland has always been ahead of the curve and leads the CV industry in terms of innovation. Our endeavour has always been to address the needs of our customers and deliver better profitability for them. The customer centric AVTR, will take our customers to the next level of trucking and they will reap the benefits of modularity. This unique modular platform puts us on the global map of CV manufacturers and will help us in our journey of realising our vision.”
