Chennai: WayCool Foods has leveraged its sourcing and supply chain network in more than 50 locations in South India including the cities of Chennai, Coimbatore, Hyderabad and Bengaluru through partnerships and collaborations to boost delivery of essentials during the current lockdown due to the COVID-19 crisis.
In order to ensure the continued supply of essentials like staples, vegetables, and fruits, WayCool collaborated with multiple partners to reach customers directly, reaching both apartment complexes and individual homes. The company partnered with Zomato, Swiggy & Dunzo in Chennai, Coimbatore & Bengaluru, FreshCura & HESA in Hyderabad, and with Meesho in Chennai for last-mile deliveries. Maintaining social distancing while servicing apartment complexes, the company also ensured timely supplies to several elderly citizens who had directly reached out to the company on its call center number and social handles.
Addressing the next challenge of continued supplies to general trade stores to support thousands of small business owners, the company put together a dedicated 20 member call center team to check over phone, the stock status at over 15,000 general trade stores, and door-step delivery supplies to every one of them that was open.
