New Delhi: In a statement, the company said that the coming together of the two brands has culminated into the largest telecom integration in the world.
Launching the new brand ‘Vi’, Ravinder Takkar, MD & CEO, Vodafone Idea Limited, said: “Vodafone Idea came together as a merged entity two years ago. We have, since then, focussed on integrating two large networks, our people and processes. And today, I am delighted to present ‘Vi’, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life.”
VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped the company transform into a future-fit, digital network for the changing customer needs, Takkar added.
Kumar Mangalam Birla, Chairman of Aditya Birla Group and Vodafone Idea Ltd, said that with the new brand ‘Vi’, the company stands committed to partner the government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.
“As the integration of the two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch ‘Vi’, one company which combines the strengths of Vodafone India and Idea. Vi’s focus will be to deliver to the citizens and businesses in India a superior network experience, better customer service and leading products and services,” said Nick Read, CEO of Vodafone Group Plc.
