Journalist and food-tech entrepreneur Vir Sanghvi has invested in product review startup Mishry.com.
The Gurugram-based startup Mishry is India’s first content destination that aims at filling the gap between consumers and the right products to buy in the kitchenand dining space. It is a verdict-driven platform that recommends best buying options for a range of categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.
“Reviews are getting more and more acceptance across the world – more so pre-saIe reviews, which by default are research and expert-driven. While consumers in the tech and auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the Food space. I am glad Mishry is doing that – by creating what is India’s first Product Review Platform in the kitchen and dining space.” shared Vir Sanghvi, Founder EazyDiner and veteran food columnist.
Mishry was founded by Tanu Ganguly, a content specialist with over 18 years of experience in producing, directing, and anchoring a variety of content for TV and digital.
Mishry Reviews has also raised undisclosed seed investments from two fintech industry leaders. Rajiv Garodia has 20 plus years of experience as CEO, MD, Regional Head of large global businesses and Kiran Shetty, CEO & Regional Head- Swift India, is an early investor in startups that have increased in value manifold.
