New Delhi: According to Tata Sky managing director and CEO Harit Nagpal, DTH and OTT are going to co-exist with both of them offering unique content. “Both have their own place as they serve mutually exclusive and unique content and one does not substitute the other,” Nagpal told PTI. On being asked as to whether the average revenue per user from the DTH business would be impacted as consumption of OTT on large screen trough smart TV is on the rise, he said: “We have not seen one platform suffering at the cost of the other”.
“TV is a platform that is consumed by the whole family and there will always be someone in the household who will have something that he likes to watch on live TV, be it drama, movies, music, sports, education, news or spiritual,” he said. For the discerning customers, it has introduced Tata Sky Binge+, a smart set-top box earlier this year. It is an android enabled hybrid device that offers both linear TV as well as OTT apps on a single television screen.
“We know the pulse of our customers and thus act accordingly,” he said. The new subscriber number for Tata Sky Binge+ did take a beating during the lockdown as the device required a technician’s visit.
