New Delhi: This Women’s Day, Dabur Amla, India’s most trusted hair oil brand, launches a compelling campaign that honors the courage, confidence, and resilience of women who challenge societal norms. The campaign, titled ‘I Big. I Brave. I Beautiful.’, acts as an anthem for women who carve out their own paths to success and embrace their journeys with strength and grace.
For decades, Dabur Amla has been a vital part of women’s lives, not only strengthening their hair but also boosting their confidence. This campaign embodies the brand’s core philosophy—just as strong roots allow hair to become long, strong values and self-belief enable women to rise above expectations. Through this initiative, Dabur Amla inspires women to embrace their identities unapologetically and redefine success on their own terms.
Commenting on the campaign, Mr. Ankur Kumar, Head of Marketing at Dabur India Ltd., states, Dabur Amla has always drawn inspiration from the unwavering trust women place in us. This campaign is our tribute to the strength and courage of every woman who dares to rise above expectations and shape her own journey. Just as strong hair starts with strong roots, true confidence comes from self-belief, and that’s what we aim to celebrate this Women’s Day.
The Campaign showcase women from various backgrounds who confront societal judgments while remaining steadfast in their choices. It emphasizes their subtle yet impactful moments of defiance, resilience, and self-acceptance—whether in their careers, personal lives, or passions. The film beautifully concludes with the message that strength, courage, and beauty are not determined by external approval but by a woman’s belief in herself.
Director Gaurav Bhardwaj from the award-winning production house SG Motion Pictures comments, “We’re proud to collaborate with Dabur Amla to tell a story that celebrates the voices of women who challenge norms and stand confidently in their own truth.”
Through this campaign, Dabur Amla reaffirms its dedication to supporting women and their dreams. More than just a hair oil, it symbolizes strength, endurance, and the power of authenticity.
