New Delhi: With an aim to offer easy and flexible car ownership for customers, Maruti Suzuki on Thursday announced the launch of its vehicle subscription program, Maruti Suzuki Subscribe. The program “allows a customer to use a new car without actually owning it and by paying an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance and roadside assistance,” the company said in a statement.
The facility is available for individuals located in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru. However, the company plans to roll out this program in up to 60 cities in the next two to three years.
The company has partnered “ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, to launch Maruti Suzuki Subscribe for these cities,” Maruti Suzuki India Ltd (MSIL) said in a statement.
Through the Maruti Suzuki Subscribe, “customers can choose to subscribe to a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and new Baleno, Ciaz and XL6 from NEXA,” it added.
Interested customers can select subscription duration ranging from 12 months to 48 months and pay a monthly subscription charge starting Rs 14,463 (including taxes) for Swift Lxi in Delhi for a tenure of 48 months.
“This subscription is all inclusive and covers expenses like maintenance, zero dep insurance and 24×7 roadside assistance. After the completion of subscription tenure, the customer can also opt to upgrade vehicle, extend, or buy the car at market price, the company said.
