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    Home»Press Release»Grafdoer to expand its roots into the Health & Wellness Segment with ‘Edhini’
    Press Release

    Grafdoer to expand its roots into the Health & Wellness Segment with ‘Edhini’

    Finance KhabarBy Finance KhabarJuly 23, 2020No Comments1 Min Read
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    New Delhi: Personal hygiene emerged as a top priority for consumers to combat the COVID-19 crisis across the world. Based on the ongoing situation, Kitchenware and Sanitary-ware brand Grafdoer announced its entrance into the Health & Wellness segment with its subsidiary brand ‘Edhini’. ‘Edhini’ is derived from a Sanskrit word which means the Earth, hence, the product line-up under the brand lineage will have natural products. The brand also introduced its very first product an Ayurvedic Instant Hand Sanitizers under their label.

    Maintaining hand hygiene is considered as an essential and effective step for Disease Control and Prevention, in order to prevent the spread of harmful pathogens. Considering this, Edhini is launching an Ayurvedic hand sanitizer. Available in a 500Ml container, the sanitizer contains active ingredients like neem, aloe vera, and lemon along with a concentration of 70% alcohol and other PH balancing activators which is effective in destroying 99.9% bacterias.

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