Moving over traditional influencers, Dabur Hajmola has successfully concluded its groundbreaking digital IP, India’s No. 1 Chatkarebaaz, the country’s first-ever social media reality show hosted exclusively on Instagram. The show culminated in a spectacular finale, distributing a ₹3 lakh prize pool to the winners who transformed everyday news into hilarious, ‘chatpata’ commentary.
Shivam Pal emerged as the ultimate winner of the competition, which was conceptualised and executed by Schbang Delhi. He was followed by Aryan Vaish as the first runner-up and Divya as the second runner-up.
“With ‘India’s No. 1 Chatkarebaaz’, we wanted to celebrate the people who find humour in headlines and spark laughter through everyday news. The engagement and creativity we’ve seen have been phenomenal; a true reflection of young India’s bold, witty spirit,” said Ajay Parihar, VP, Marketing, Dabur.
India’s No. 1 Chatkarebaaz brought together the worlds of news commentary and comedy, offering a bold stage for India’s funniest creators to turn everyday headlines into ‘chatkaredaar’ content. The unique format, unfolded entirely on Instagram, successfully established a true digital-first reality show.
Abhishek Mehta, Digital Marketing Lead – Healthcare & Foods at Dabur, added, “This wasn’t just a contest; it became a conversation. Creators from every corner of the country turned their scrolls into stories, transforming trending headlines into shareable, hilarious moments.”
The grand finale saw the top entries evaluated by a star-studded jury, including RJ Raunac, Shubham Gaur, and Aaditya Kulshreshtha (Kullu), who judged submissions based on wit, originality, and the overall “chatkara” quotient.
Yashasvi Tickoo, Creative Lead, Schbang Delhi, commented on the IP’s success: “We wanted to blur the line between content and commentary. What started as a platform for humor became a stage for cultural expression – proving that comedy can be both relevant and real-time.”
The contest garnered massive organic reach through amplification via meme pages, micro, and nano-influencers, cementing Hajmola’s position as the brand that fuels India’s bold, chatpata humor.
