New Delhi: According to BenQ India Managing Director Rajeev Singh, the company’s institutional sales for flat screen wall and projectors have suffered due to the COVID-19 pandemic, but its impact has been compensated with increase in sales of monitor and projectors by retail customers.
He told, “In terms of percentage, we are definitely looking at a 15 to 20 per cent increase. We are expecting at least three times growth in our monitor business during this year as compared to last year, and we work on a calendar year basis” . He said because of work from home, learning and entertainment at home, the demand for company’s business to consumer (B2C) products has increased, specifically for monitors.
Before COVID-19, two-thirds of BenQ’s business came from sales of projectors and interactive flat panels and one-third of business was being contributed by monitors. “Now the situation post-COVID has reversed. Now two-thirds of our total business is from monitors and one-third is from projectors and interactive flat panels because there’s a shift from mainly B2B to B2C. We are seeing a net impact that is going to be positive,” Singh said.
