Baaz is a Bengaluru-based startup that was started in March 2020.
The startup company provides solutions in the form of a mobile app to retail stores by organizing live video shows to display their products, manage their inventory, give answers to LIVE customer queries, and collect secure and quick payments.
The company’s aim is to give a complete LIVE video shopping experience to the customers.
Baaz’s CEO Hamda Khochtali in a media interview revealed how the company gives importance to people over processes. He said that they didn’t cut their salaries of its team, which almost increased by 10% since the start of the coronavirus pandemic.
The idea of the app came to the core team when they understood how retail stores actually required a innovative, low-cost, better and reliable way of selling.
The pandemic’s lockdowns which occured for many months made thousands of retail stores closed down.
Thus, they came up with the idea of the mobile app as a new way of selling online and realized their product can help retail stores in a far better manner than other listing platforms.
By Sahana Iyer
