New Delhi: The Telecom Regulatory Authority of India (TRAI), along with telecom operators and Telcos, has given a clear word to the companies sending SMS in bulk, such as banks, logistics and e-commerce companies, to the new SMS regulations within 3 days. Apply and complete the registration process, otherwise they will be barred from sending commercial SMS. TRAI said that the new SMS regulation has been brought in to curb spam messages and online fraud.
TRAI said that companies which have not followed this regulation till now have been given 3 days to complete the registration process as per the new rules. Companies that will not do this even after 3 days, their name will be posted on the company’s website as a defaulter company. TRAI said bluntly – companies that will not implement the new framework will be barred from sending bulk SMS after 3 days.
TRAI, however, stayed its implementation of its new SMS regulations for 7 days on Tuesday. TRAI took this decision after receiving complaints of OTP and SMS getting into trouble due to the new rules and gave the companies another 7 days to adopt the new framework. TRAI enacted SMS Scrubbing in July 2018 to prevent spam from sending commercial messages to unregistered senders, which came into force on 8 March.