Taiwanese tech company ASUS is about to expand its offline retail network in India. The company says that it will increase 1000 retail points next year. This is because Asus continues to get good demand in the consumer and gaming segments. As per IDC, Asus had a 7.5 percent share in the Indian PC segment in the September quarter. Currently, the company’s products are available at more than 6000 retail points along with online channels.
ASUS India Business Head, Consumer & Gaming PC (System Business Group) Arnold Sue says that demand has continued to strengthen since the lockdown was lifted. The industry hopes that demand will increase further as the trend from work to home and study from home continues.
Further stated that ASUS sales in October 2020 were 39 per cent higher than the same month last year. Soo says that gaming has been a major contributor to the growth in the consumer PC segment in the last few months, especially in the festive month of October. We want to maintain this good momentum. One of the reasons for our strong performance is the good reach of online and offline companies.
ASUS has 120 exclusive stores in India. There are 5000 traditional dealer shops. In total, the company has more than 6000 offline sales points in the country. Now the company is working on opening more 1000 retail points in the coming quarters. The plan also includes increasing the number of exclusive stores to 200, increasing the number of premium shops in shops from 1100 to 2000, and expanding dealer shops.
